Attorney Marketing – Boosting Revenues With No Added Costs

Attorney marketing can encompass a number of areas. You might have a media campaign; direct mail, educational marketing, PR, Internet or you might focus your legal marketing on building a referral network. Whatever your attorney marketing approaches, you can focus, assure and enhance your positive results with an effective weekly planning meeting and appropriate delegation.

If you start out attorney marketing without any sort of direction or plan, it is also likely you will be wasting money, right? In target shooting it is “ready, aim, and then fire – so too with attorney marketing. Well, the trick is to continue this thinking throughout the marketing life of your firm. The need for focused lawyer marketing does not run out like a warranty. The marketplace, strengths, weaknesses, opportunities and threats of your circumstances change over time and so should your legal marketing stance.

How To Do An Effective Weekly Planning Meeting:

Each week, it is imperative that you sit down with yourself and some paper and get focused on your lawyer marketing. This is your time to think about the practice and where it is going, to consider your mission and goals and what you can do to make them real, and to take a good look at the status of your attorney marketing.

The meeting itself should be scheduled on your calendar as at least a thirty-minute block of time. You should have no interruptions and be able to hold the meeting each Friday towards the end of the day or perhaps early Monday morning. Out of this meeting, you will come up with a fully prioritized to do list as well as a clearer picture of where the practice stands and what you need to do to meet the long term goals of the firm, in your personal life, and in attorney marketing.

How to Make/Prioritize Your Empowering List:

For the first part of your meeting pull out your firm mission and 1, 5, 10-year goals (if you have them – if not do make them) and review them. Next put something on your “weekly to do list” that will further at least one of your firm one year goals (you can put more of course). Next, put down the items of all types that must (or it would be best if completed) get done during the upcoming week. Now, for each task, you need to rank it using the letters A, B, and C. To do this ranking A = important and must be done by a lawyer; B = less important and does not require a lawyer (although you personally might have to do it); C = not very important and does not require a lawyer (although you personally might have to do it).

Next, among the A’s, rank each item with either a 1, 2, or 3. The items marked with a 1 must be done within two days. The items marked with a 2 must be done in three to five days, and the items marked with a 3 can wait until next week if necessary. Do the same with the Bs and Cs.

For example, if you have some attorney marketing task that needs to be done by Monday, then you would mark it an A1. If you have a client that needs specific information from their file by Friday, you would probably mark it a B2 and delegate that to a paralegal. If you have a doctor’s appointment on Friday it would also be a C2 since it does not require a lawyer but you need to do it although you could reschedule it if necessary.

Delegating Tasks:

Delegate any tasks that are B or C level of importance if you possibly can. If you can’t delegate it ask yourself why? No staff? Not enough staff? Not trained the staff? Staff not effective? Fix these issues so you can delegate. Create a form to use that you can give to each team member. Include the following information for each task:

· Today’s date
· Due date for task
· What is to be done
· Who is responsible for this task
· Why the task is important
· How often to report to you on progress or status
· Further instructions

The goal here is to stop doing as many B and C tasks as you possibly can. You make your money doing things lawyers do (associate, partner and managing partner lawyer things) not other things. This will free up your time to do more A tasks, and you can attend to important matters like growing your practice through attorney marketing. If you have associates now you can do less technical work and do more legal marketing that is the lifeblood of any practice.

You should always keep your marketing goals in mind as you prioritize your list and delegate tasks. The success of your attorney marketing will grow as the skill and effectiveness of your managerial and entrepreneurial time and skills grow.

If You Need A Personal Injury Lawyer, Denver Has Some Of The Finest

There are many reasons why you may need a personal injury lawyer. Denver residents who have experienced work-related injuries, automobile or motorcycle accidents, defective products, slip and fall accidents and others may want to consider finding out if they have a case that would warrant compensation for damages. A Denver accident lawyer is one who practices tort law, which covers these types of civil cases, and a Denver accident lawyer may be able to help you in this regard.

The first step you will want to take is to speak to several personal injury lawyers. Denver accident victims will soon learn that lawyers may be compensated for services rendered through fees paid up front, as in a retainer, or on a contingency fee basis. The contingency is that the Denver accident lawyer only gets paid if he or she wins your case. This often means that there are no fees upfront for all of the preparation that a Denver accident lawyer must perform in order to prepare to represent you before insurance companies and in court. This is especially helpful if you have been in recovery from accident injuries and have been unable to work for a time.

Once a Denver auto accident lawyer has decided to take on your case, he or she will go into action. There are several types of documents that will need to be written by personal injury lawyers. Denver residents will often see their Denver auto accident lawyer write legal complaints and draft legal documents, some of which may need to be filed at court. Your Denver auto accident lawyer will also do a great deal of research in order to prepare your case. You can help by providing your legal counsel with police reports of the accident, along with any medical records and bills that you might have. This information is used to build your case and also to help the Denver auto accident lawyer offer you accurate, specific advice as well as to determine the correct monetary award to request.

Out-of-court settlements are preferred by personal injury lawyers. Denver residents could usually expect to see a monetary award faster in these instances. However, if it is in your best interest, your Denver accident lawyer will take your case to court and represent you there. A Denver accident lawyer will work in court to ensure that the judge understands your case and why you deserve the compensation you want. An experienced lawyer who routinely handles personal injury claims may be able to help you get appropriately compensated.

The Role Lawyers Play In Society

When people hear the word lawyer, they usually think of a person who goes to court everyday and stands before a magistrate defending the freedom of another individual. This is true in some cases; however, there are many different kinds of lawyers with a unique profile of job responsibilities and duties. No matter what type of lawyer one may be at the end of the day they play a crucial role in the lives of others.

A lawyer is a person who defends a person or entity in various legal proceedings and matters. The legal proceedings may fall into a number of different categories yet most are either criminal litigation or civil litigation. The lawyer is defined as a person who acts on behalf of another individual and voices the opinion of his client in a manner, which is in the best interest of his/her client.

A lawyer has innumerable general responsibilities. He will represent clients in court, business transactions, mediations, and other important legal proceedings or arrangements where the law will be, discussed and analyzed. The lawyer meets with the clients several times before, during or after legal proceedings to ensure that the client fully understands all aspects of his/her case. In short, the lawyer is the individual who represents another in all mattes where legal representation is advised and considered, important.

A lawyer has many duties relevant to his/her occupation. One essential duty that the lawyer must perform in their profession is maintaining good client contact. Lawyers always represent another person therefore whether it be an individual or entity, it is imperative that the lawyer report all progress and relevant information to their client in order to keep them well informed about their case.

Another typical duty of lawyers is to provide in-person representation at court hearings and other legal proceedings. Whether the lawyer is involved in any matter that is criminal litigation or civil litigation, there are high chances that there is going to be some form of legal proceeding that they must attend on behalf of their client. The lawyer in this role will speak on behalf of the client and advise the client on how to move the case ahead.

As stated before, the role of a lawyer is not simply to appear in court on behalf of his client and argue passionately. There is a great deal of research and background work which lawyers must do in order to adequately prepare a case, pursue a legal matter and represent their client. There are, legal documents that need to be well studied and drafted prior to court proceedings.

Maintaining contact with clients is not the only type of conversation, which lawyers have during their practice. . Lawyers spend a lot l of time talking on the phone, discussing, sending email and mail correspondence and faxing relevant documents to and from involved parties.

Another important duty, which lawyers frequently engage in on a regular basis is research. A large portion of a lawyer’s time is, spent in doing research and compiling documents to aid him in the effective representation of a client.

Injured cyclist to test consumer law’s extent

Should the Consumer Protection Act be extended to better protect people from dangerous products?
Injured cyclist to test consumer law’s extent
© Sergey Sukhanov – 123RF.com
This is the question the Constitutional Court will have to decide soon.

Johannesburg cyclist Derek Halstead-Cleak was shocked and badly burned by a low-hanging power line in 2013 while cycling with friends near Johannesburg.

The powerline, which belongs to Eskom, had been vandalised.

In an unusual move, Halstead-Cleak asked the Pretoria High Court to hold Eskom liable for his medical and legal costs under the Consumer Protection Act.

The act makes manufacturers, suppliers and distributors responsible for unsafe or defective goods sold to consumers.

Halstead-Cleak won his High Court case. The judge found that even though he was not buying electricity while cycling, he was still a consumer in a broader sense.

Eskom had argued that he was not a consumer and only would have been had he been injured at home.

Legal experts warned that the judgment meant the act had an exceptionally broad reach.

Insurance company Camargu said on its website: “Businesses need to be mindful of customers they might not know they have.”

In September, the Supreme Court of Appeal ruled against Halstead-Cleak, saying that the accident could not be understood as consequent on a consumer transaction.

It dismissed the case and ordered the Pretoria High Court to hear the second part of the case, which will examine whether Eskom was negligent in maintaining the power line.

Halstead-Cleak, in the meantime, has filed papers for leave to appeal the Supreme Court of Appeal rulings in the Constitutional Court, arguing that he is protected under the act.

Eskom lawyer Thipe Mothile says the appeal should be dismissed.

In responding papers, Mothile said: “The incident had nothing whatsoever to do with consumers.”

He warned that the broader interpretation of the act led to “absurd conclusions and [opened] the door to unbridled liability”.

Hlaudi Motsoeneng is just a glorified PR officer, SABC tells court

The SABC on Thursday downplayed Hlaudi Motsoeneng’s influence at the public broadcaster, saying his position as group executive of corporate affairs was equivalent to that of a “glorified public relations officer”.
Image via SA Breaking News
Image via SA Breaking News
The High Court in Cape Town was hearing an application brought by the DA to have Motsoeneng removed from the SABC. He was recently reappointed to the position of group executive of corporate affairs, the post he held before becoming chief operating officer.

The DA’s application lists the SABC as the second respondent. The public broadcaster’s lawyer, Stephan du Toit, argued that it was not for the courts to dictate to the SABC who it could employ.

He said SABC acting CEO James Aguma was entitled to allocate the portfolio to any SABC employee.

“Him [Motsoeneng] holding that position is really a business decision taken by the CEO. He [Motsoeneng] is a glorified public relations officer; [this] is not a defining role as he had as chief operating officer, he now has a subordinate role,” Du Toit said.

Motsoeneng was reappointed to the position after he lost his job as operations chief in September when the Supreme Court of Appeal dismissed his application for leave to appeal against a ruling by the High Court in Cape Town, setting aside his permanent appointment as the operations chief.

His reappointment as an executive precipitated the resignation of two board members in Parliament in October.

The board has just one member left and Parliament is due to hold an inquiry to look into the crisis at the SABC later in November.

The DA argued on Thursday that Motsoeneng is an “unethical, manipulative fraudster who has destroyed any semblance of good corporate governance at the SABC”, and should therefore not hold any influential position.

“The DA trying to prescribe to the SABC who they may employ, it will set a bad precedent if a political party comes along and tells us who to employ,” said Du Toit.

Anton Katz for the DA argued in court that Motsoeneng was a “toxic cancer that needs to be cut from the body [of the SABC]”.

He said Motsoeneng was still very much an influential figure at the SABC even though he held a different position. Motsoeneng was still in the same physical office as when he was chief operating officer, said Katz.

The office of the public protector argued in court that Motsoeneng should not hold any position of influence that requires honesty and integrity at the SABC because he was found to have been dishonest.

Motsoeneng’s legal troubles stem from former public protector Thuli Madonsela’s findings against him in 2014.

In her report, When Governance and Ethics Fail, Madonsela found Motsoeneng had fabricated his matric qualification and had increased his salary irregularly, from R1.5m to R2.4m in one year.

A disciplinary hearing cleared Motsoeneng of wrongdoing, but the DA says the process was a “sham and a charade”.

The disciplinary inquiry was one of the remedial actions directed by Madonsela in her report.

The SABC is challenging the public protector’s report and further argues that it will be premature for the courts to make a decision on Motsoeneng’s future until its review application has been dealt with.

The case continues.

SABC journalists succeed at Vodacom Journalist of the Year Awards

At the Vodacom Journalist of the Year awards, held in Cape Town early this month, SABC journalists performed excellently, picking up TV Feature award, SABC Radio News, Radio Feature, Sports and TV News.
SABC journalists succeed at Vodacom Journalist of the Year Awards
© Petro Teslenko via 123RF
SABC (Special Assignment Journalist team) of Hazel Friedman, Pieter Brewis and Marc Mullenberg won an award for their thought-provoking TV feature, Afterburn for SABC current affairs programme, Special Assignment.

Afterburn is a story about burn survivors and communities living in informal settlements, for whom shack fires are a constant hazard. The feature focused on the story of Michelle Motibi, who suffered burns to 86% of her body when a shack she was sleeping in caught fire. She was five years old at the time and was given little chance of survival. However, this lucky little girl stubbornly refused to succumb to her horrific injuries.

Simultaneously in Cape Town’s affluent southern suburbs, Andrew Meddick – a 15-year-old student at Bishops College – suddenly contracted viral encephalitis and tragically died from the virus. Although he was an organ donor, all his organs had been infected by the virus, except for his skin. His mother, Shelley Mackay-Davidson – a Cape Town-based lawyer and musician – donated his skin to the Red Cross Children’s Hospital where Michelle was being treated. His skin served as a temporary covering while her burns healed. So Michelle’s life was saved, literally, by Andrew’s skin. Furthermore, Mackay-Davidson subsequently reached out to Motibi, who now lives at St Joseph’s Home for chronically ill children, forming a powerful bond that continues today.

Motibi is now a bright, feisty nine year old, but she faces enormous challenges due to her terrible disfigurement. The story also focused on pioneering fire-awareness and prevention partnerships between UCT students and communities living in informal settlements.

Special Assignment shared the TV Feature award with SABC’s Matshwela Ngoveni (Cutting Edge) for the Lily Mine Tragedy.

Other winners
• SABC News journalist, Nkululeko Nyembezi was declared a winner for his story about the court case and sentencing of the king of the Abathembu.
• The winner in the featured stories that brought to the fore the specialist skills that are needed for the genre of radio features went to Izak du Plessis, for SABC Current Affairs, RSG.
• Radio Feature winner was Jayed-leigh Paulse for SABC Radio, Rhodes.
• Sport winner was Mcebisi Mgqina for SABC, School rugby.
• Television Feature winner was Nontsikelelo Nohiya for SABC Cutting Edge, Stock vigilantism.
• Television News winner was Janine Lee for SABC, Killer Canals.

Key Strategies To Hiring A Good Divorce Lawyer

Although there are so many lawyers that are covering divorce cases all over the country, it is not simple to find a divorce attorney who will readily get you what you want. To help you find a quality divorce attorney, who can help you receive the most out of the divorce, here are some points that you need to take into account:

Know What You Want

Prior to finding a divorce attorney to handle your divorce, you should know what you want out from proceedings. Let’s face it, divorce is not only about getting out of a relationship, it is also about obtaining your fair part of the assets that you and your spouse have collected throughout the years. No, you are not being greedy if you try to get your proper share of your conjugal assets. Unless you and your partner had an iron clad premarital arrangement prior to saying “I do” in front of the magistrate, you are owed half of the assets that you and your spouse have gathered during your marriage. Unfortunately, your fair percentage will not be handed to you on without some sort of resistance so you should find a divorce lawyer who can help you get it.

Another thing that you will need to push for during a divorce is child custody and support. If you want to get custody of the children, you will need to find a quality divorce attorney to do all the dirty work for you. Now, matters can get especially complicated if one or both of you are actively serving the armed services, so you may want to look at hiring a military divorce lawyer in this instance.

Consider Your Budget

Before you go out there and attempt to find yourself a divorce attorney, you need to know how much you can afford to devote for the expertise of that attorney. Remember that most lawyers are not cheap and if you are on a trying budget, you may end up getting immersed in a pile of debts just to compensate your lawyer’s professional fees. To make sure that you do not expend more resources than you should on lawyer’s fees, make sure that you set a budget for your divorce proceedings and stay to it. You should also negotiate your lawyer’s fees. Most lawyers are prepared to collect a share of the settlement at the end of the litigation instead of asking for outright payments for his or her services.

Paxil And Pregnancy Lawyer Provides With All The Details

While Depression affects approximately sixteen percent of people in most developed countries, a surprising thirty percent of all women suffer from the symptoms of clinical depression. This is believed to be induced by the different hormonal changes women experience throughout their lives. There are many ways to cope with depression. While some people are satisfied with counseling and therapy others find it helpful seeking prescription drugs. Among one of the most commonly distributed antidepressants is Paxil.

Introduced and manufactured by GlaxoSmithKline in 1992, Paxil is a selective serotonin reuptake inhibitor. It works by balancing serotonin, a neurotransmitter that affects certain moods in people. The constant imbalance of hormones in woman brought on by puberty, menstruation, menopause and pregnancy, contributes to the astonishingly high rates of depression. Therefore, given that woman are twice more likely to suffer from depression than men, we are found with more woman seeking the help of prescription medication. While Paxil is known to treat depression, obsessive compulsive disorder, anxiety disorders, and premenstrual dsyphoric disorder, Paxil is no sure way of being relieved of all suffering.

It has been reported that Paxil is highly addictive causing withdrawal symptoms such as an increase in anxiety, panic attacks, and a worsening depressive state of mind. Pregnant women using Paxil have been known to deliver babies with severe birth defects. The birth defect that is most often caused from the use of Paxil during pregnancy is a cardiovascular complication. Most of the heart defects reported was of the type known as atrial and ventricular septal defects which are holes in the walls of the chambers of the heart. These defects can range in severity where the most severe needs to be treated with surgical procedures.

If you and your child have been victims of the possible deadly side effects of Paxil, please contact a paxil and pregnancy lawyer that will defend your case of the links between Paxil and birth defects. GlaxoSmithKline was reported to have been fully aware of the harmful side effects of the drug and still decided to keep it on the market. Seek legal advice immediately so that a lawyer can ensure that Paxil no longer affects pregnancy.Thirty percent of all women are diagnosed with clinical depression. Being twice more likely than men to suffer from depression, more women are seeking the help of prescription medication. Among one of the most widely distributed antidepressants is Paxil. However, Paxil is known to cause a profound number of serious side effects, one of which being birth defects. The Manufacturer of Paxil, GlaxoSmithKline, is said to have known about the life threatening side effects and yet still chose to keep it on the market.

An Effective Lawyer Marketing Plan

A lawyer marketing plan is the one which a lawyer undertakes to support his career. It is generally conducted by lawyers entering into the field of practice for the first time. But for that a lawyer needs to be aware of certain things which will determine his marketing plan.

Each individual lawyer needs a separate marketing plan. One strategy is not applicable to all. A senior lawyer may have a different marketing strategy than a new lawyer who has just entered the business. A marketing strategy cannot be borrowed from someone else. The lawyer should have new ideas and strategies.

A lawyer should basically make his plan on the basis of factors like cost, audience, mix, testing etc.

Cost- Before setting up a lawyer marketing plan a lawyer should consider his budget and how much will he be able to spend in year on marketing.

Immediacy factor- This is a very important factor in a lawyer marketing plan. It means how heavily you depend on a strategy to promote business. A senior lawyer can get his business from marketing avenues but a new lawyer has to depend upon good marketing techniques. This will decide and influence the immediacy factor and in turn the lawyer marketing plan.

The audience- The lawyer has to consider the audience while chalking out his plan. The audience holds a prime position in lawyer marketing. He should reach out to the people through television ads, search engines or by targeting a particular type of audience.

The Marketing Mix-The plan should be diverse. The more diverse it is the better it gets. The lawyer should advocate different methods instead of sticking to one in his lawyer marketing plan.

Lastly the lawyer should keep a track of what is happening in his plan and what is working out for him without investing in a lot of money on the strategy. There are obviously many other factors which should be considered by him while deciding on his strategy. The above listed are few important ones which may a lead to a good and promising start of the lawyer’s career.

The Benefits Of Attorney Marketing

Attorney marketing can encompass a number of areas. You might have a media campaign; direct mail, educational marketing, PR, Internet or you might focus your legal marketing on building a referral network. Whatever your attorney marketing approaches, you can focus, assure and enhance your positive results with an effective weekly planning meeting and appropriate delegation.

If you start out attorney marketing without any sort of direction or plan, it is also likely you will be wasting money, right? In target shooting it is “ready, aim, and then fire – so too with attorney marketing. Well, the trick is to continue this thinking throughout the marketing life of your firm. The need for focused lawyer marketing does not run out like a warranty. The marketplace, strengths, weaknesses, opportunities and threats of your circumstances change over time and so should your legal marketing stance.

How To Do An Effective Weekly Planning Meeting:

Each week, it is imperative that you sit down with yourself and some paper and get focused on your lawyer marketing. This is your time to think about the practice and where it is going, to consider your mission and goals and what you can do to make them real, and to take a good look at the status of your attorney marketing.

The meeting itself should be scheduled on your calendar as at least a thirty-minute block of time. You should have no interruptions and be able to hold the meeting each Friday towards the end of the day or perhaps early Monday morning. Out of this meeting, you will come up with a fully prioritized to do list as well as a clearer picture of where the practice stands and what you need to do to meet the long term goals of the firm, in your personal life, and in attorney marketing.

How to Make/Prioritize Your Empowering List:

For the first part of your meeting pull out your firm mission and 1, 5, 10-year goals (if you have them – if not do make them) and review them. Next put something on your “weekly to do list” that will further at least one of your firm one year goals (you can put more of course). Next, put down the items of all types that must (or it would be best if completed) get done during the upcoming week. Now, for each task, you need to rank it using the letters A, B, and C. To do this ranking A = important and must be done by a lawyer; B = less important and does not require a lawyer (although you personally might have to do it); C = not very important and does not require a lawyer (although you personally might have to do it).

Next, among the A’s, rank each item with either a 1, 2, or 3. The items marked with a 1 must be done within two days. The items marked with a 2 must be done in three to five days, and the items marked with a 3 can wait until next week if necessary. Do the same with the Bs and Cs.

For example, if you have some attorney marketing task that needs to be done by Monday, then you would mark it an A1. If you have a client that needs specific information from their file by Friday, you would probably mark it a B2 and delegate that to a paralegal. If you have a doctor’s appointment on Friday it would also be a C2 since it does not require a lawyer but you need to do it although you could reschedule it if necessary.

Delegating Tasks:

Delegate any tasks that are B or C level of importance if you possibly can. If you can’t delegate it ask yourself why? No staff? Not enough staff? Not trained the staff? Staff not effective? Fix these issues so you can delegate. Create a form to use that you can give to each team member. Include the following information for each task:

· Today’s date
· Due date for task
· What is to be done
· Who is responsible for this task
· Why the task is important
· How often to report to you on progress or status
· Further instructions

The goal here is to stop doing as many B and C tasks as you possibly can. You make your money doing things lawyers do (associate, partner and managing partner lawyer things) not other things. This will free up your time to do more A tasks, and you can attend to important matters like growing your practice through attorney marketing. If you have associates now you can do less technical work and do more legal marketing that is the lifeblood of any practice.

You should always keep your marketing goals in mind as you prioritize your list and delegate tasks. The success of your attorney marketing will grow as the skill and effectiveness of your managerial and entrepreneurial time and skills grow.